The Cinnamon Spice Latte Complex…
So you’re probably wondering, “What is the Cinnamon Spice Latte Complex?” The answer is: a cool fall title. 🙂 How can you write an October post and NOT mention cinnamon?
Okay, so there is actually more to The Cinnamon Spice Latte Complex than just the name. This theory deals with the idea of marketing obsessions and trends. If you live in America then you know, every October we go through our fad of being indulged with cinnamon and pumpkin everything.
As actors, we also go through our obsessions. You get bit with the acting bug that just wants to be on set — all the time! Let’s be honest ladies and gentlemen, WE LOVE THE CAMERA!!Â
The fact is, not every acting gig is going to strengthen our acting careers or make us rich and famous.
Marketing. Everything comes down to marketing. Is the film project marketable? Will this film go anywhere? Is there any potential revenue in this project?
Truth is.. actor’s salaries are based on past performance. You are only as valuable as your last project. If you starred in a block buster hit then studios are willing to pay more for your time to get your name on their DVD. Remember, it’s marketing. So the question comes back, “What is marketable?”
You’re an actor. You’ve learned the ropes, you understand the skills, you love the set–so now what? When considering future acting opportunities you must ask two simple questions:
- Is this acting project to strengthen my acting skills (i.e. a learning opportunity)?
- Is this project going to help my career?
The answer to both of those questions will determine what roles you should audition for. If the answer to the first question is yes, then try to get on as many sets as possible. Experience is one of the best teachers. If the answer to the second question is yes, then carefully consider what opportunities you have time for and what projects are going somewhere.  Unfortunately very few “shorts” ever go anywhere. They typically end on Youtube with not to much of a return. Feature films at least have the potential for a theatrical release, wide DVD distribution, and potential name recognition. To sell a movie to most distribution chains the film has to be a feature. Most places will not sell just a short which is why feature films are far more marketable.
Now, what does that have to do with Cinnamon Spice Lattes? Remember it’s marketing. Around October we are given this notion that Cinnamon Spice Lattes are part of fall and they’re festive. It’s really just a simple drink…not that much different than the other lattes just different ingredients. You are an actor just like every other actor. Now is your chance to market yourself and make an impression on society. Stand out. Remember, it’s all about marketing and strategic opportunities.
Good luck on your next project! and enjoy that latte! 🙂
